This project enabled him to redesign everything that involved the airline, from the check in desk, to the furniture in the customer lounged and even to to the sugar packets. . Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. Born in New York City and raised in Florence, Girard was educated in Europe as an architect. Buying for your business or workplace? 2023 Braniff Boutique The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Receive our free, covetable catalogs that showcase modern living at its best. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. The series was discontinued in 1968 but is considered highly relevant and collectible today. St. Petersburg. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. These colorful, whimsical objects inspired him, as his designs continue to inspire us. Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Ephemeral, disposable, they served only one purposeto let someone know "I'm here. Shop our alexander girard original selection from top sellers and makers around the world. googletag.cmd.push(function() { googletag.display('Unit4'); }); Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on allascasino.com. Knowing what was to follow, the venue was apposite. He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. In 1968, Girarddesigned a set of playing cards. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. Be the first to know about DWR special offers, new product launches and Studio events. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. 2023 Design Within Reach. We don't want to rely on ads to bring you the best of visual culture. Yes I have a dark side, doesnt everyone? Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Girard's final design for Herman Miller was a series called Environmental Enrichment . You can also support us by signing up to our Mailing List. | Powered by Shopify. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. . The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. Ive played a lot of evil, ball-breaking women. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Quick View. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. BCPL Archives", "Vitra Design Museum present Alexander Girard. The exhibition he curated for the Detroit Institute of Arts in 1949For Modern Livingcelebrated postwar modernism. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. | Powered by Shopify. 727 Braniff Place. Braniff International 90th Anniversary. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Braniff had recently been bought by Troy Post, who worked in insurance. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. 727 Braniff Place. JPY8,115 Converse x Braniff Alexander Girard Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. Looking to buy for your home? Braniff International announces the end of the plain plane. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. Pucci For Braniff International. Global shipping available. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. "People got fainting fits if they saw bright, pure color," Girard commented at the time. Everybody's Talkin' 'Bout Braniff. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. . Get your Op-type fabrics and interiors designs by Architect Alexander Girard. . This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. A alexander girard braniff can differ in price owing to various characteristics the average selling price 1stDibs is $7,748, while the lowest priced sells for $500 and the highest can go for as much as $25,995. Learn more about how we protect your personal data by viewing our Privacy Notice. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. . More Ways To Browse Peru Blanket Alexander Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair . The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. A true piece of history: the Braniff Chair' by Alexander Girard. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. Be the first to know about DWR special offers, new product launches, and Studio events. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. During his career, Girard energized the furniture designs of his Herman Miller colleagues with a new, vibrant color palette and an oeuvre of folk-inspired textiles. Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. Photography courtesy of Braniff Airways Foundation, Copyright. Photography courtesy of Braniff Airways Foundation, Copyright. Trained architect Alexander Girard designed furniture and entire interiors, e.g. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. This amount is subject to change until you make payment. Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. His graphic designs are much loved and can be found in the Vitra Collection. We wont get you where youre going any faster, but itll seem that way.. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. The Flashbak Shop Is Open & Selling All Good Things. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. All Rights Reserved. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Cheerfulness kept creeping in." Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. The proceeds from Braniff Boutique are used to fully fund Braniff Airways Foundation to support its Braniff Airways preservation projects. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. 747 Braniff Place. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. Do something to make the performance lively and interesting. He began practicing architecture and interior design in the late 1920s. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. You can fly with us seven times and never fly the same color twice . Alexander Girard For Braniff International. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. Something went wrong. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. International announces the end of the La Fonda del Sol restaurant in new York electrified the public and are reflection. `` it is time for Art to flow into the organisation of life. flow into organisation... True piece of history: the Braniff Chair & # x27 ; s final design for Miller. La Fonda del Sol restaurant in new York electrified the public Douglas Percy Bliss his... Customs duties, taxes, brokerage and other fees served only one purposeto someone. 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