In early-Sept 2020, Danielle shared she tested positive for COVID-19. Bernstein, not only boasts a huge following but has a successful clothing line, is a best-selling author, and has founded a tech company called MOE Assist. Bernstein declined to respond to the specific allegations, but defended her work as authentic. On TikTok, however, shes mostly known as the influencer who steals design ideas from small creators. She is currently embroiled in a lawsuit with Brooklyn-based lingerie company the Great Eros, which alleges she stole a pattern from their tissue paper for use in a WeWoreWhat swimsuit. Aaron Baum Tag Archive. Besides fashion, Danielle also published a book titled This is Not a Fashion Story: Taking Chances, Breaking Rules, And Being Boss In The Big City. She also proposed the way we could settle all of this and I accepted as I felt it was fair, even generous. It looks like it's a reprint so I'm guessing yes, they probably republished it because of jade/danielle. "Tonight I feel crushed," the Instagram post read, according to People. She was poshmarktipsandtricks prior to her trash name to gain followers. Period. "It crosses the line.". She started the brand during her sophomore year in college, and it grew rapidly to become a leading fashion brand in New York City. I have learned a lot through this experience and I will be much better off in the long run knowing what I do now, so there is always a silver lining. However, she believed if she was ever going to establish a viable career in fashion she needed to move out to the city. Brittany Talarico is PEOPLE's Deputy Style Director, where she oversees the brand's digital Style and Beauty coverage. Apparently, there were tears involved. In her May 2020 autobiography,This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City,Danielle detailed a crushing heartbreak and her love for a good party. One can explore Aaron Baum on his Instagram @baumaaron and compare the similarities between Bernstein's mystery boyfriend and Baum. They both live in nyc - Danielles dogs name is even Bleeker I think. But today, Bernstein is breaking her silence to move beyond the controversy as she announces that she is taking her extended-size and affordable Danielle Bernstein brandpreviously sold exclusively through Macysunder her own control. "[23], As a response to the COVID-19 global pandemic, Bernstein launched her charitable arm of WeWoreWhat called WeGaveWhat. [21] The book appeared on the New York Times Best Sellers list and was featured on the Business List. Just this past October, one of the copyright allegations turned into a full-fledged lawsuit when Bernstein sued the lingerie brand the Great Eros. The spaces have to be beautiful, but at the end of the day, they [serve] as supporting acts to the content she will be producing in the foreground.. Shes even admitted it! Although this marked the official debut of the WeWoreWhat TikTok account, her name and story had been circling the For You page for months. Below, the style-blogging trailblazer, known for her millennial candor, opens up exclusively to PEOPLE. I shoot almost all my content on an iPhone and have transitioned from heavy filtering and editing to just barely any color correction. Outside of work, I practice Kundalini breath work and meditation, and different forms of therapy, like working with my life coach. That was not the case for macro-influencer, blogger, and fashion designer Danielle Bernstein (whose popular clothing line We Wore What has drawn recent controversy for allegations of copying). I never expected this to happen, but the account is now run by everyone who sends me DMs of Photoshopping they spot! Shawn Mendes Has Resumed His Paparazzi Strolls. It took a few hours but I finally had enough posts for content for the account. To everyone's dismay, she prevented herself from revealing the names of most. Available now at 175 Macy's stores and online at macys.com, $49.00 - $99.00 (Photo: Business Wire) 2020 Guest of a Guest, Inc. All Rights Reserved, Troll Or Truth Teller? But I have very much learned to keep looking forward, and not focus on haters. Although this marked the official debut of the WeWoreWhat TikTok account, her name and story had been circling the "For You" page for months.. That one crazy commenter somehow got all their comments to change to different names suddenly and they are now claiming they heard on the street a Goodwill employee stole the items and sold them to Jade that commenter sounds unhinged, but sadly now all their comments appear to be coming from different people Im a longtime reseller and I follow numerous reseller accounts. By 2016, Bernstein commanded up to $20,000 per sponsored Instagram post for brands like Bloomingdales and TopShop, launched her first brands Second Skin Overalls and Archive shoes, and landed a spot on the 2017 Forbes 30 Under 30 Art & Style list. Bernstein didn't immediately respond to Insider's request for comment. [1][2] She has collaborated with numerous brands and has launched her own fashion lines. [8] In 2017, Bernstein designed a swimwear collaboration with Onia[9] that exclusively sold at Intermix, and was their best-selling suit that summer. Is This Really Tom Bradys Plan to Win Gisele Back? In a statement sent to Insider this week, she said: "How many times do we see high-end designers get knocked off by fast fashion brands? Piscione says: We looked at the walls as content moments, in and of themselves. then they broke up and she started dating anthony shortly after. Danielle Bernstein is leaving Macy's. The WeWoreWhat influencer has chosen to take control of her affordable namesake brandfirst sold at Macy's last year, reportedly amassing over $13 million in sales. [15], In the fall of 2019, Bernstein launched a tech company named Moe Assist, after her longtime intern-turned-assistant Moe Paretti. Danielle Bernstein is an American influencer and fashion designer famous for being the founder of fashion brand WeWoreWhat. She's been accused of copying other designers and criticized for her behavior during the pandemic. Or is she secretly a twin with a sister also named Danielle, who she's conveniently never been photographed with? In 2016, Bernstein launched a line of overalls called Second Skin Overalls, a direct-to-consumer brand. Danielle seems to have recovered from her heartbreak, but she still retains party enthusiasm. From the amount of times she posts in a day to the number of projects she takes on, its no doubt she works hard. Bernstein says that Macys offered her a very generous deal to sign on for a second year of exclusivity, but she turned it down to be able take full control and sell the brand through her own website and others. She convinced her father to let her switch to the Fashion Institute of Technology. Select this result to view Aaron Baum's phone number, address, and more. At only 25, Danielle appeared on Forbes' 30 under 30 list. Her post circulated on Twitter days later. The card acts as a debit card and has been in existence since April, 2022. Danielle is notorious for being a shitty, scummy person. The native New Yorker says that her company has experienced its most profitable days during the past few months. I think WWW has someone on her team in the comments defending her. And in many of those examples, you might be totally correct. WeWoreWhat also teamed up with artist Sara Sidari to create a coloring book where 100% of the proceeds went directly to the River Fund, which brought in another $10,000. Architectural Digest may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. It's been great. I was just never aware that it would happen to me so quickly.". She was accused of stealing custom made nude drawings which the company made hiring professionals. Danielle Bernstein, also known as @WeWoreWhat on Instagram, a prominent fashion influencer with over 2.5 million followers, has received backlash for a plethora of reasons. At all. Perez told Refinery29 the whole situation almost led her to quit her business. The relationship between the two ended soon after without any heads up on the reason behind it. Etc). ", Chikwenengere said WeWoreWhat's new maxi dress was "identical" to her design and called herself "the latest victim of @weworewhat and Danielle Bernstein's crusade against small designers. TGE rejected the settlement offer so we are continuing the current path of seeking a judicial declaration that no infringement occurred.". It isn't new in a world of fashion when someone rips off ideas and brings out and promotes product fast with their abundant resources. In an Instagram highlight posted in August, she said she "sincerely thought that they were vintage as the shop I got them from primarily sells vintage items.". I've learned over the past year to really speak to my supporters. I dont think followers set the expectations because they have no control over how clear an influencer edits their skin to be, how much cellulite or stretch marks they wipe away, how their abs are made defined, etc. As a Fashion Institute of Technology student in 2010, Bernstein began shooting and blogging about New York City street style, posting to the then-nascent social media platform Instagram. I could cry even thinking about it. But, there is something that people often forget to factor in, which is that if you create a public Instagram, you are one in way or another asking for people to look at you, and giving them the permission to say what they think. Bernstein worked with Piscione over a period of four months, almost entirely remote (Piscione was based in L.A. during the pandemic). Mega-influencer Danielle Bernstein's fashion brand WeWoreWhat, which has 2.5 million followers on Instagram, officially kicked off a legal battle with a Brooklyn-based lingerie company who said. Needless to say, Danielle Bernstein wasnt a married man and therefore hadnt acquired a husband [as of Sept 2020]. Its the most apparent when you put the two side by side. Even if everything is false, and even if you want to speak your truth, and you want to defend yourself, you can only do that up to a certain extent. The work we've done with WeGaveWhat really saved me from an emotional standpoint over the pandemic. "It would be crazy to say that every mistake didn't really help me as a person and a business owner," Bernstein shares when asked about past controversies. Whereas she boasted an estimated $4 million net worth from her fashion business. Edward Berthelot/Getty Images. "Of course there are things I've done over the years that I wish I did a little bit differently," the entrepreneur tells PEOPLE in an intimate interview. We had a conversation about haters, and cancel culture, and he shared some really insightful things with me. "The accusations that are being described by Business Insider, detailing 'interviews' that former or current Onia employees allegedly gave, are categorically false," a spokesperson for Bernstein said in a statement. Lets just say it didnt go too well. We both were able to express how we felt and ask a few questions but ultimately it was very positive. his name is anthony adler but his ig is private so not much is known about him. She dropped out of college to devote more time to her blog and turn it into a career. The book unlocked gritty details on her life as a teenager turned one of the first and the greatest fashion influencer. Ad Choices, Take a tour of the serene New York City retreat of the We Wore What founder, Weve recently come back from Italy, so we plan on doing a little pasta making and taking on some of the cooking classes we took there, Bernstein says of her kitchen, which opens out to the living and dining areas. Since starting her popular street-style blog WeWoreWhat in 2010, Danielle Bernstein has launched a highly successful clothing brand, landed on Forbes' 30 under 30 list (at the age of 24), written . Evan Rachel Wood says the model first contacted her about Mansons alleged abuse and denies manipulating Smithline into accusing the singer of rape. The WNBA star got a standing ovation and called for the return of other detainees. Bernsteins rise from fashion-forward Long Island teen to making millions with 25 employees is a fast one. (These calls were amplified after Insider published an investigation that detailed and added allegations in late January.) THE END as I know many of you have wanted to know the final resolution and conclusion between Danielle / WWW and me, I want to say it here just once so we can move on and get back to normal work/life. I know where to focus my efforts, but it doesn't mean I want to limit myself. All I do is post. Anyone read the betches article? Blogger Weworewhats team accidentally donated some of her unreleased samples to Goodwill, and a well known Poshmark reseller (@fashionwithouttrashin) unknowingly purchased and posted the samples for sale. I learned that I want more control over my brands than working with a retail giant necessarily allowed for, and that's not to say it's a good or bad thing, Bernstein says of the collaboration. Please contact the moderators of this subreddit if you have any questions or concerns. I wanted to pick up where the last account left off, and thus named it @wephotoshoppedwhat2. Unfortunately, he is not the fashion designer's partner as he is married to his wife Kacey and father to his newly born kid. At this time, we have no future collaborations planned, a spokesperson for Macys told Forbes. Im not personally satisfied until every girl who thinks less of herself because of what they see online is aware of the truth. We've been able to donate hundreds of thousands of dollars to organizations like The River Fund, The Ali Forney Center, and the Food Bank of New York. Keep reading to see some of the biggest controversies surrounding the mega-influencer. American blogger, and social media influencer, William A. Aaron Baum has got similar looks as Danielle Bernstein's boyfriend. In an attempt to dive a little deeper, we chatted with @WePhotoshoppedWhat2, an Instagram account devoted to " calling out danielle bernsteins photoshop fails ." I feel like she is so disconnected that she truly has no idea. 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I found that with a simple Google search, you could find real photos of Danielle from event she had attended. Are you shifting how you engage with your core follower base? I believe it is for this reason that we follow people on social media - those who fit the ideal or aspirational body image, lifestyle, clothes, cars etc. In a period of 10 years since she started her business, Danielle claimed of having four boyfriends. Danielle Bernstein has been outspoken regarding her earning both from her business and her Instagram. What tools do you use to help you weather online criticism? Along with the launch, Bernstein had a campaign shoot modeled by real-life followers, featuring women with different body shapes and types so that anyone could see themselves wearing the line. Which to me says she was told by someone she was in the wrong and she needs to end this nightmare. The Long Island native got her start in the industry . WeGaveWhat is something we started as the charitable arm of WeWoreWhat at the beginning of the pandemic. There are plenty of examples where you might say that this should be considered bullying. She has since amassed an Instagram following of 2.6 million, launched her own clothing line, and authored a New York Times best seller. She had a nice upbringing. they dated for several years i believe. I did a quick Google search to find that it was well known that she Photoshopped her images. [20], In May 2020, Bernstein published an autobiography, This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City. It's helped me really connect with them in a new way, and that's really where I'm focused now. 14 Makeup Bags That Will Help You Get Your Life Together, The Best Street Style From New York and Milan Fashion Weeks. Our partnership with Danielle Bernstein concluded with our final holiday capsule in December 2020. That's only really happened during the pandemic where I was able to own up to Photoshopping and editing my photos, and really explaining why. The Long Island native got her start in the industry over ten years ago with her hugely popular New York City street-style blog. We provide living essentials for them. Her consistent posting of her outfits everyday provided me with inspiration for the ways I wanted to dress myself. Alongside her rising list of milestones there has also been backlash. Mask-maker Karen Perez, activewear brand Live the Process and nine other designers and former employees shared similar stories with Refinery29, Diet Prada and Insider. In an email, Gluck said that The Great Eros was also granted successful registration of their design with the US Copyright Office. Ive had to find a better work-life balance and have had to curate what I share in a way that's still very authentic and real, and also choose to not share certain things so that I can protect my mental health., This is a BETA experience. I am so appreciative of all the positive messages and kindness from this community. It's sad and I wish it weren't this way, but they feel a bit more validated in not being a size 0 in knowing Danielle isn't either. At the time, the socialite didnt reveal how she contratced it. On January 12, Poshmark seller Jade Myers received an Instagram message from Bernstein pleading with her to take down swimwear she had put up for sale, BuzzFeed News reported. 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