Ratings are the percentage of TV homes in the U.S. tuned into television. Heres the 10-most-watched on cable news for Q2, as per live-plus-same-day Nielsen data. : 1,982,000 / 59 telecasts, Fox News | 12 p.m. / Outnumbered: 1,806,000 / 62 telecasts, MSNBC | 9 p.m. / The Rachel Maddow Show: 1,798,000 / 35 telecasts, Fox News | 9-10 a.m. & 10-11 a.m. / Americas Newsroom: 1,720,000 / 125 telecasts, Fox News | 8 p.m. / Tucker Carlson Tonight: 522,000 / 59 telecasts, Fox News | 5 p.m. / The Five: 461,000 / 62 telecasts, Fox News | 9 p.m. / Hannity: 421,000 / 55 telecasts, Fox News | 7 p.m./ Jesse Watters Primetime: 374,000 / 47 telecasts, Fox News | 10 p.m. / The Ingraham Angle: 361,000 / 57 telecasts, Fox News | 6 p.m. / Special Report with Bret Baier: 355,000 / 61 telecasts, Fox News | 11 p.m. / Gutfeld! After all, this is a demographic that advertisers of news often focus their millions on. Tarlov has the challenging task of serving hot takes from the left on the No. More Americans disapprove of McCarthy sharing Jan. 6 footage with Carlson than Bill Maher: I am afraid of Trump on a very personal level, Zero-calorie sweetener popular in keto diets linked to strokes, heart attacks, Senate group wades into tough talks on Social Security, Christie: Trump grand jury foreperson did a lot of damage to case. Unlike its competitors, Fox gained viewers relative to Q1 2021. Why Netflix is dabbling in livestreaming, How strong is Dominions defamation case against Fox News? Additionally, Fox & Friends swept its cable morning competition (New Day, Morning Joe) in the key categories. FNC had the top 15 shows in the A25-54 demo, the top 13 in average total viewers, and had the 94 of the 100 most-watched cable news telecasts for the month of February 2023. When the final adjusted ratings numbers are released, these are then posted in the Ratings Database as well as the above tables. Despite having a record year, network viewership trended downward for the second half of 2021. Compared to the month of January 2023, Fox News is +7% in total day viewersand +9% in the total day A25-54 demo, but -14% and a whopping -35% in the A25-54 demo from February 2022. Opinions expressed by Forbes Contributors are their own. 14 on all of cable news. Each of the three top cable networks experienced a decline in prime-time viewership in 2022, but Fox made up a slight dip in prime time from 2021 with high ratings for The Five, which earned cable news largest audience in 2022 with an average of 3.4 million viewers and nearly half a million daily in the key 25-54 age demographic. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? The network also averaged 429,000 adults 25-54 in primetime and 283,000 adults 25-54 in total day, No. Fox News was also the most-watched basic cable network in primetime for February (2.26 million), and marked 24 consecutive months (or two straight years) as the top-rated cable news network in total viewers and among Adults 25-54. According to ratings data compiled by Nielsen, Fox News had the five most-watched shows in cable news, with The Five finishing February in first place with an average total audience of 3.692 . In the 25-54 demo, CNN averaged 144,000, which was up 3%. And you belong to an important groupthere are tens of thousands of Nielsen Families across the U.S. 2 on basic cable behind ESPN. CNN has tried to strike more of a balance with an effort to book more Republican officials on its programs, as executives at parent firm Warner Bros. Get our latest storiesin the feed of your favorite networks. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media. FNC averaged nearly 1.44 million total viewers in the 6 a.m.-6 a.m. daypart in February, making it the most-watched basic cable network in total day. DCs cherry blossoms set for another early peak bloom: Park Service, Why a DC crime bill is creating big problems for Democrats, Trump successfully chilled FBI from being willing to investigate anything related to him: Peter Strzok, Senate sends bill nullifying Biden's ESG investing rule to president's desk. Things are starting to change at MSNBC in the post-Maddow era. In total day viewers during the year, Fox averaged 1.4 million compared to 733,000 who watched MSNBC and 568,000 who watched CNN, according to Nielsen Media Research figures. February 28, 2023 2:52pm. The chart below highlights the sum of the average viewing audience for these networks. 26 overall). This email address is already subscribed to the selected list(s). According to live-plus-same-day data from Nielsen, Fox News' panel talk program The Five averaged the most total viewers of any cable news show in Q2 2022, marking three consecutive. Here is a full breakdown of Monday's cable news ratings by show: Total Viewers (thousands) 25-54 Demo (thousands) As for the three cable news networks overall, here are the total day. Copyright 2023 The Nielsen Company (US), LLC. 2023 Deadline Hollywood, LLC. In terms of individual program performance, The Five remained the most-watched show on all of cable news for the 11th consecutive month, beating Tucker Carlson Tonight by a slim average of +7,000 total viewers. 1 in the demo, but No. MSNBC was down 16 percent in the prime time demo, while CNN was up 3 percent year over year. Cable news most-watched show hauled in an average of 3.30 million total viewers per original broadcast in Q2. Cable viewership across the three major cable news networks CNN, Fox News and MSNBC is, on average, down 19% in prime time for the first half of this year compared to the first half of 2021. Numbers from NBC News were not immediately available Tuesday. Katz a tip, email him here. Below are the Q1 2022 Nielsen live+same-day numbers: FNC delivered 97 of the 100 most-watched cable news programs for the quarterand 14 of the 15 most-watched. The eight-most-watched shows of the quarter were all Fox News shows. Lemon has denied the bartenders allegations. Whats Biden waiting for when it comes to 2024? Most Nielsen-rated networks can be. ET to 10:10 p.m. Its likely that viewers who took a break from the channel in early 2021 after the 2020 presidential election have come back. CNN has been plagued by a cascade of high-profile scandals, most notably the firing of its primetime star Chris Cuomo after the anchor was found to be secretly aiding the defense of his embattled older brother, former New York Gov. Fox News, like CNN and MSNBC, cannot be watched live without a TV subscription and gets more of its revenue from cable and satellite operators than advertisers. Fox News continued its dominance over the cable news industry during January, which was the networks twenty-third consecutive month beating both MSNBC and CNN in total viewers and in the key 25 to 54 age demographic. CNNs longtime boss Zucker was slammed last month over the networks low ratings and dealings over scandals concerning network stars Cuomo and Don Lemon. See all 126 channels ranked by total 2022 Monday-Sunday primetime (8-11 p.m.) viewers below. Thats no small feat for a show that airs weekdays at 5 p.m. Most young men are single. 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CNN has for decades outperformed the competition in times of major breaking news, particularly in times of war, but since Wednesday of last week when the Ukraine story raced to dominate prime time cable news coverage, CNN has not been able to catch Fox News. 17 across cable news). Lawrence ODonnell, Chris Hayes, Nicolle Wallace, and Alex Wagner rounded out MSNBCs top-five rated shows in that order. Burnett was followed by Jake Tapper, Anderson Cooper, and Wolf Blitzer as the highest-rated hosts. Both networks saw major drops in the first half of the year as they suffered from comparisons to the high levels of 2021 generated by coverage of the Jan. 6 insurrection on the Capitol and President Bidens inauguration. Engagement with cable genres was fairly flat in July, with sports posting the biggest declinedropping 15.4% for the month and 34% from a year ago. CNNs ratings decline followed the networks second-most-watched year ever, the Daily Beast reported. tips@mediaite.com, Alex Griffing is a Senior Editor at Mediaite. 2023 NYP Holdings, Inc. 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Broadcast Official Nationals Program Ratings Chart Chart to be posted Monday morning. The network is -1% in total day viewersand -6% in the total day demo from the year-ago month. 26) and its top show among adults 25-54 (133,000; No. During the first week of the year, CNN recorded a year-over-year decline of 80 percent of its total audience. CNN did not respond to requests for comment. No Result . 2 in total viewers; The Five is No. From an individual programming perspective, Anderson Cooper 360 is the networks most-watched show (673,000; No. But the month saw the major cable news networks . Cable news audiences have become more tribal in recent years, with conservatives flocking to Fox News while liberals camp out at MSNBC. Warner Bros. Get TVNewser delivered straight to your inbox, To send TVNewser senior editor A.J. According to live-plus-same-day data from Nielsen, Fox News panel talk program The Five averaged the most total viewers of any cable news show in Q2 2022, marking three consecutive quarters at No. Television Audience Estimates New York March 2, 2022 An estimated 38.2 million people tuned in to watch coverage of the U.S. Presidential State of the Union address during primetime on Tuesday, March 1, 2022. 13 on basic cable. Send tips via email: alexanderg@mediaite.com. His coverage of the television industry has appeared in TV Guide, the New York Daily News, the New York Times, Fortune, the Hollywood Reporter, Inside.com and Adweek. Fox News Media. Nielsen data for 2022 rank the Fox News round table program The Five as the most watched show in cable news with an average of 3.5 million viewers. Fox News Channel kicked off 2022 as it ended 2021: the most-watched network on all of basic cable. Lemon, the host of the 10 p.m. show that followed Cuomo before he was fired,faced his own ethics scandal. The Five features conservatives Jesse Watters, Dana Perino, Jeanine Pirro and Greg Gutfeld along with a rotating chair shared by three liberal commentators, Jessica Tarlov, Harold Ford and Geraldo Rivera. CNN also stemmed its yearlong decline in the fourth quarter, seeing its audience level rise by 9%. January marked The Fives 10th month as the highest-rated show in cable news. We want to hear from you! The figure for the Fox News prime-time show is up 3% over 2021 when it was the most watched program for the year. - Russian forces reached the outskirts of Kyiv on Friday as Ukrainian President Volodymyr Zelensky said the invading troops were targeting civilians and explosions could be heard in the besieged capital. Here are the total day averages in total viewers and the 25-54 category during the month of January. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. Below, the full cable news show ranker sorted by average total viewers: How about the top cable news shows among adults 25-54? But The Five grew more, up 17% over 2021. 20 on basic cable, and 89,000 adults 25-54 in total day, No. Things appear to have returned to normal on the cable news Nielsen ratings front. Below are February 2023 Nielsen ratings for Fox News, MSNBC and CNN, the wider cable news landscape followed by a full basic cable network audience ranker. at 301,000. According to Nielsen live-plus-same-day data, the network averaged 1.165 million total viewers in the daypart, only fewer than Fox News. Fox News notched its seventh consecutive year as the top-rated cable news network in 2022. The Wide Shot brings you news, analysis and insights on everything from streaming wars to production and what it all means for the future. He is also the author of three books about television, including a biography of pioneer talk show host and producer David Susskind. Content WriterThe Brandon AgencyMyrtle Beach, South Carolina, Here Are Fox News, MSNBC and CNN Ratings for February 2023, An error has occurred, please try again later. Have a tip we should know? CNN dropped only 1 percent, while MSNBC was down 9 percent from January of 2022. Among the cable networks, Fox News dominated prime time with an average total audience of 2.634 million viewers, representing an increase of 6% from the same period one year ago. 1 and Only Cable News Network to Post Year-Over-Year Gains, An error has occurred, please try again later. Normally between 4pm-5pm GMT we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above. FNC averaged the largest total day and primetime audience on cable last quarter, with nearly 1.61 million viewers in total day and 2.55 million viewers in prime time. Katz a tip, email him, Fox News | 5 p.m. / The Five: 3,299,000 / 62 telecasts, Fox News | 8 p.m. / Tucker Carlson Tonight: 3,233,000 / 59 telecasts, Fox News | 9 p.m. / Hannity: 2,726,000 / 55 telecasts, Fox News | 7 p.m./ Jesse Watters Primetime: 2,688,000 / 47 telecasts, Fox News | 6 p.m. / Special Report with Bret Baier: 2,463,000 / 61 telecasts, Fox News | 10 p.m. / The Ingraham Angle: 2,217,000 / 57 telecasts, Fox News | 11 p.m. / Gutfeld! Viewing by demographic Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S. : 344,000 / 59 telecasts, Fox News | 12 p.m. / Outnumbered: 269,000 / 62 telecasts, Fox News | 9-10 a.m. & 10-11 a.m. / Americas Newsroom: 257,000 / 125 telecasts, Fox News | 11 a.m. / The Faulkner Focus: 244,000 / 64 telecasts. Here's a full list of winners and losers from the first quarter of 2022 in cable news: Winners: Jesse Watters hosts two of the top three shows in cable news Clarissa Ward ABC, NBC, CBS and Fox should line up at her door Rachel Maddow shows her value even when she's not working Losers: Don Lemon no talent to speak of 5 on basic cable. Fox News was off 1% to 2.3 million viewers while MSNBCs block was off 21% to 1.2 million viewers. This is according to Nielsen live-plus-same-day data for the month of February 2023. Fox News made it seven straight weeks at the top of the total-day chart with 1.3 million viewers, followed by MSNBC (689,000 viewers), ESPN (505,000), HGTV (496,000) and CNN (462,000), Nielsen said. The Five was the top show in total viewers, averaging 3.38 million, followed by Tucker Carlson Tonight with 3.19 million, Jesse Watters Primetime with 2.84 million, Hannity with 2.57 million and Special Report with Bret Baier at 2.42 million. Ha Az sszes elfogadsa gombra kattint, azzal elfogadja, hogy a Yahoo s partnerei feldolgozzk az n szemlyes adatait, s klnbz technolgikat pldul cookie-kat hasznlnak szemlyre szabott hirdetsek s tartalom megjelentshez, a hirdetsekkel s tartalmakkal kapcsolatos mrsekhez, a clkznsgre vonatkoz elemzsekhez s a termkfejlesztshez. Nielsen data for 2022 rank the Fox News round table program "The Five" as the most watched show in cable news with an average of 3.5. ET. 20 overall). It also lost 89 percent of its primetime viewers among its key demographic and 91 percent of viewers ages 18 to 49. Heres the basic cable rankers for Feb. 2023: To send TVNewser senior editor A.J. This story has been shared 128,346 times. According to Nielsen - and first reported by Mediaite - Newsmax's live coverage of former President Trump's Pennsylvania rally pushed the network ahead of CNN in audience viewership.. Newsmax pulled 738,000 total viewers between 8 p.m. and 10 p.m. CNNs newly revamped morning show, CNN This Morning, also saw its lowest-rated week since its launch in November. (Photo by Daniel LEAL / AFP) (Photo by DANIEL LEAL/AFP via Getty Images), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. In terms of programming, Fox destroyed the competition, airing 99 of the top 100 telecasts for the month. ), Some of its audience may be depressed over the midterm elections where the Republicans failed to take the Senate and only narrowly won a majority in the House of Representatives, despite predictions of a red wave.. Tovbbi informcirt s a belltsi lehetsgek kezelshez kattintson a Belltsok kezelse gombra. The network also averaged 122,000 adults 25-54 in primetime, No. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. But Fox News has managed to bounce back from such slumps. Fox News Channel host Jesse Watters had one of the highest-rated shows in all of cable news in [+] February. Relative to the prior month (Jan. 2023), NBCUs politics-focused cable network gained +11% in total primetime viewersand +9% among adults 25-54. 9. with a 1.8 million total viewer average at 9 p.m. Anderson Cooper 360 was CNNs most-watched show in Q2, averaging just 766,000 total viewers at 8 p.m. (No. Fox's ratings are up 12% in that six-month span. 18 aot 2022. Fox gave pundit Jesse Watters, who is also a co-host of The Five, his own prime-time show in January and has heavily promoted comedian and commentator Greg Gutfelds late-night show, which finished the year as the second highest rated late-night program in the country. The Jeff Zucker-led cable news network averaged just 548,000 viewers during the week of Jan. 3 a major drop from the nearly 2.7 million viewers for the same week in 2021, according to Nielsen ratings. Fox News continued to dominate in the January cable news ratings, drawing more viewers, on average, than the combined audience of rivals MSNBC and CNN. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . On CNN, Erin Burnett scored the highest-rated show in total viewers. Katz a tip, email him here. CNN struggled to draw Adults 25-54 in February. While coverage varied by network, 16 networks aired live coverage from approximately 9:09 p.m. Notably, Fox saw a drop in the prime time demo of 29 percent year over year. No Result . 7 in total viewers. Signup for Breaking News Alerts & Newsletters. Notably,. Deadline is a part of Penske Media Corporation. You may opt-out by. Carlson, the most provocative and controversial conservative commentator on Fox News, remains a top attraction for viewers aged 25 to 54, the demographic most favored by advertisers who buy spots on news programming. Fox News still led in total day viewers, averaging 1.35 million viewers, which was down 4% from the same month a year earlier. 1 show on cable news. The network grew +3% in total primetime viewers, +10% in the primetime demo, +22% in total day viewers and +28% in total day demo. Lemon is also being sued by a Hamptons bartender who claims the anchor, who is gay, rubbed his own genitals, then shoved his fingers in his face in 2018. 1. CNNs ratings took a nosedive by a massive 90 percent both overall and in the all-important demographic coveted by advertisers in the first week of the new year. Overall, Fox News was the most watched cable news network for 21st consecutive year with an average of 1.49 million viewers, a 12% gain compared with 2021. This represents President Biden's first State of the Union address while in office and his second address to a joint session of Congress. January ratings are in and, per Nielsen Media Research data, Fox News just set a big record: The network officially capped off 20 . The network also delivered nine of the top 15 programs in the 25-54 demo. The figure tops "Tucker Carlson Tonight," which averaged 3.3 million viewers for the year. When it comes to Adults 25-54, Fox News also averaged 189,000 in total day and 299,000 in primetime, No. Get TVNewser delivered straight to your inbox, To send TVNewser senior editor A.J. CNN came in second place with 107,000 average demo viewers, while Fox was in first place with 178,000 average total day demo viewers. For the year, CNNs prime-time audience was down 33% to 730,000 viewers. The figures are from Nielsen via Fox News. CNN dropped only 1 percent, while MSNBC was down 9 percent from January of 2022. Andrew Cuomo, over sexual harassment allegations that resulted in his resignation. MSNBC is the second-most-watched basic cable network in primetime for February 2023. View All Result . From last July, cable usage was down 8.9% and 3.3 share points. 16 overall). Ari Melber led MSNBC with the 14th highest-rated show overall. MSNBC was second with 1.194 million viewers (down 46% year-over-year, and CNN (774,000 viewers, representing a decline of 54% from 2021). Let me tell you why, Biden says hes not confident Supreme Court will clear student loan forgiveness plan, Bidens Cyber Strategy set to be unveiled, House Democrats gather to chart path toward 2024 majority with wins from last Congress, House Foreign Affairs sets first hearing to review Afghanistan withdrawal, FDA advisers back GlaxoSmithKline RSV vaccine for older adults, LA Mayor Karen Bass endorses Barbara Lee for Senate. Le streaming a dpass le visionnage par cble pour la premire fois aux tats. Its important to note that out-of-home (OOH) viewing as well as connected TV (CTV) viewing are included in the 2022 total figures for this television ratings advisory. Each of the three cable networks made a number of programming and personnel moves this year in hopes of growing their audience ahead of the 2022 midterm elections. View All Result . The figure for the Fox News prime-time show is up 3% over . On Wednesday, Nielsen released its latest graphic, highlighting U.S. TV usage for January. This is a BETA experience. Keep up-to-date with our weekly newsletter, Media Pulse. Fox News Fox News Channel's The Five was the most-watched show in cable news in 2022, making history as the first show airing outside of prime time to finish a full year at number one.. In the key demo, Fox News was first in prime with an average audience of 443,000 viewers (up 21% from one year ago), followed by CNN (212,000 viewers, representing a decline of 49% from 2021) and MSNBC (140,000 viewers, down 59% year-over-year). Tucker Carlson Tonight is No. Carlsons primetime program took first place among adults 25-54 (626,000). Fox News is finishing February 2023 as it did January 2023, as the most-watched basic cable network in total day. The Jeff Zucker-led cable news network averaged just 548,000 viewers during the week of Jan. 3 a major drop from the nearly 2.7 million viewers for the same week in 2021, according to Nielsen . Relative to the prior month (Jan. 2023), CNN shed -7% in total primetime viewersand -15% among adults 25-54, -10% in total day viewersand -17% among adults 25-54 in total day. Those losses skew heavily toward CNN and MSNBC, which are down 47% and 33%, respectively. CNN and MSNBC experienced significant year-to-year declines in 2022. Nielsen shapes the worlds media and content as a global leader in audience measurement, data and analytics. Becoming a Nielsen Family is a chance to have your voice heard and represent your community. But the popularity of Carlson, along with the rest of the network, likely keeps Fox News viewers from cutting the pay-TV cord. This email address is already subscribed to the selected list(s). The program, which airs live at 5 p.m. Eastern and 2 p.m. Pacific, is also the first cable news show outside of prime time to finish the year on top. ET, with an evening prime-time average of 579,000 viewers. Explore what consumers are watching, playing and listening to around the world. Nielsen a galement rvl que le Streaming avait globalement augment de 22,6 % au cours. That's up nearly 10% from the 28.9% it registered . 1 in total viewers; a cable news record. Licht has also used a rotating cast of fill-in hosts to occupy the 9 p.m. time slot vacated by Chris Cuomo after his firing late last year. 8 in total viewers; Outnumbered is No. Nielsen MRI Fusion data shows that while Fox News, of course, draws a majority of the conservative audience on cable news (73%), perhaps even more surprising: Fox actually commands a larger. Fox also had the top 13 rated shows for the month and while six MSNBC shows beat Fox & Friends and Fox News at Night, both programs beat the entire CNN line-up. 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Year-Over-Year Gains, an error has occurred, please try again later unlike its competitors, &. 4.2 million total primetime viewers, while Fox was in first place with average. Nielsen Company ( us ), LLC of 29 percent year over year CNN recorded a year-over-year decline of percent! 29 percent year over year playing and listening to Around the world, media Pulse second-most-watched year ever the! Audience measurement, data and analytics, Chris Hayes, Nicolle Wallace, and Blitzer. Tribal in recent years, with an evening prime-time average of 3.30 million total viewers and the demo. Down 33 % to 730,000 viewers in the prime time demo of 29 percent year year! Cutting the pay-TV cord highest-rated shows in all of cable News network to Post Gains. Live-Plus-Same-Day Nielsen data viewership trended downward for the Fox News prime-time show is up percent... The 25-54 category during the month of January ethics scandal prime-time audience was 8.9! Us ), LLC networks second-most-watched year ever, the full cable News.... The second half of 2021 and only cable News shows from approximately 9:09 p.m scored highest-rated! S up nearly 10 % from the year-ago month was down 9 percent from January 2022! Day and 299,000 in primetime, No the cable News record ; a cable News for Q2, as live-plus-same-day. Broadcast Official Nationals program ratings Chart Chart to be posted Monday morning prime time demo 29. Up-To-Date with our weekly newsletter, media Pulse audience measurement, data and analytics on... Gmt we Post the Official early overnight total viewers ; a cable News Nielsen ratings front ratings., to send TVNewser senior editor A.J month as the highest-rated shows all! Averaged 1.165 million total viewers ; a cable News, and 89,000 adults 25-54 total! Swept its cable morning competition ( New day, morning Joe ) in the fourth,! Month of January show that followed Cuomo before he was fired, faced own. In that six-month span News in [ + ] February, while CNN was up 3 % MSNBCs! While coverage varied by network, likely keeps Fox News prime-time show is up 3 over... Network viewership trended downward for the Fox News become more tribal in recent years, with flocking... Listening to Around the world 1 and only cable News le visionnage par cble pour la premire fois aux.... Varied by network, 16 networks aired live coverage from approximately 9:09 p.m [ + ].! U.S. 2 on basic cable behind ESPN live-plus-same-day data for the year, network viewership downward. Stemmed its yearlong decline in the key A25-54 demo both in total day in! With 178,000 average total viewers in the total day and 299,000 in primetime the categories! Swept its cable morning competition ( New day, morning Joe ) in the key demo.