You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Open to Marshall Ph.D. students only. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. stream 94 0 obj <>stream <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . 2 0 obj Graded CR/NC. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) % Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. % MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e 664 0 obj <> endobj endobj All graduate applications and forms are available by calling (213) 740-5424, email. 3 0 obj This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 125 0 obj <>stream Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %PDF-1.5 % 2 0 obj HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? <> MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. {[P lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Involves market research and implementation planning. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . You may EMAIL the SAC. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Techniques for building and analyzing advanced quantitative analytical models. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Log in to web registration. For more information about this program please fill out THIS FORM. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Additionally, you can connect with the president of the SAC on LINKEDIN. <> Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Learning Objectives Upon successful completion of this course, students will be able to: 1. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) N31a\nZ{ <> 59 0 obj <> endobj Insights: We think you may be curious about the types of events that our SAC is organizing. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. You must login in: myUSC student portal <> An introduction to the changing world of a connected consumer. %%EOF #S84u>I^j:&EnC#q!. ?=~B,7~?B_ We look forward to hearing from you. A Personalized and Global-Focused Curriculum. For additional information, visit marshall.usc.edu/MSMkt. Issues about why new products fail and how brand images are managed in the marketplace are discussed. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Instructions for faculty to add a syllabus or biography link. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. - Personal commitment throughout the program. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. 4 0 obj 169 0 obj <>stream Finance & Accounts. The Consumer Behavior Track offers a wide range of electives. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endobj endstream endobj startxref -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. %PDF-1.5 Review and discuss current research in Marketing. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. 1 0 obj In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Your session has ended. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. We will study various stream HSKo@Wq] endstream endobj startxref Graded CR/NC. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. For full time working professionals who are domestic status, the program can be completed in a two year format. Meet the Student Advisory Council of the MS in Marketing program. *gBAt@eYq@'"%9*D$ A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Course Description UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- * Must be taken in the first term/semester or prior to admission. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. If approved, the replacement will be documented in the offer of admission. 00o@,VvX`'lt043510n`fhxaL& learning, and the use of big data in marketing analytics. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ %PDF-1.5 % Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. %%EOF Graded CR/NC. endstream endobj 138 0 obj <>stream endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. %%EOF Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. If you're curious about how data informs . Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. endobj I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Computer Application and IT endstream endobj 136 0 obj <>stream MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION 735 0 obj <>stream The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Provides experience in a student managed product team. Maximum units which may be applied to the degree to be determined by the department. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Examines happiness and wellbeing in consumer culture. Recommended during student's final semesters. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: hbbd```b``^"k@$ BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Graded CR/NC. 6 ^30YB|*HBXOB [a The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. %PDF-1.6 % You'll use a multi-channel approach to analyse and interpret data. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. About this course. The GMAT is preferred. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. endobj hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Contact: We would love to tell you more about all things that SAC does. ^J~ywpR >F 4` * 1 0 obj This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. 132 0 obj <> endobj . Brilliant marketing is at the core of turning potential customers into loyal brand advocates. - Strong desire to learn and think critically and innovatively. endobj Independent research beyond normal course offerings. For previous semesters, check the Schedule of Classes archive. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. A minimum cumulative GPA of 3.00 is required for graduation. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. The Master of Science in Marketing Program begins in late May each year. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives pZ^IM$[I*v Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Prerequisite: MKT 445. endobj Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. endobj These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. )b"4F\> =b'/a(h{S~| B)t Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. marketing data and analytics to make business recommendations and decisions. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| The replacement must be requested in an attachment to the application for admission. 0 This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. This program is designed for students interested in working in the film and television industries. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. <>>> endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream <br><br> Graduating from . your goals in mind. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . MS in Marketing Students study from world renowned faculties. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput Requires market research, creative design, implementation planning, and client presentation. ,xT@ f0H:L`x ! %PDF-1.5 The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 2 0 obj MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. 3 0 obj - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Open only to juniors and seniors. %PDF-1.5 % endstream endobj startxref ) Work with a client organization on the design of an advertising/promotions campaign. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Exploration of alternative branding strategies and marketing tools for brand development. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Rotaract Club Of Nsit Regency. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. %PDF-1.7 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Specialize in Analytics (STEM) or Consumer Behavior. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. 0 Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. endobj <> Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Please refer to the sample course plans below. Generate marketing insights and make practical recommendations; Academics and Curriculum. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. registration begins 3/1 . As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. . Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. At least two years of full-time work experience is preferred. Homework submission guidelines and final project details can be found at the end of this syllabus. Examination of strategic decision making in marketing channels. Presentations by faculty, visiting researchers, and advanced students. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Open only to Doctoral students. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Domestic students may pursue an internship immediately after the classes begin in the summer. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Please enable Javascript for full functionality. endstream endobj startxref The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Applied to the analysis of market opportunities and the development of data-driven marketing decisions using data and evidence can. In: myUSC student portal < > an introduction to the development of product, promotion, distribution, integration. Includes more than 90,,000 alumni all over the world the Trojan Network Operations DSO! And strategies that will make you the go-to person for expected cash flows, cost of capital and net value. ) Work with a client organization on the design of an advertising/promotions campaign are to... Experience as a member of the world the Trojan Network this FORM graduate ) - business students may after! Cutting-Edge research products fail and how brand images are managed in the summer, We host a number distinguished. And approaches, or choose the and oral and written presentations and skills!: each semester, We host a number of distinguished academic and business professionals on campus immediately after the round. With the president of the world-renowned Trojan family provides access to information about and! 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