A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. One product that got to me? However, it doesn't take more than a few good pumps for full coverage. I ordered it and tried it out for a month. In 2021, it tapped Drucker Mann, a former Goldman Sachs executive, to be its global chief financial officer. On average, its gross sales have doubled each year since 2018, the company added. "The CFO hire that was, I think, definitely a positive sign for an IPO, it's something we look for in IPO candidates," said Matthew Kennedy, a senior IPO market strategist for Renaissance Capital. Since its U.S. launch in 2018, Oddity has achieved profitability, the company said, making $380 million in gross sales in 2022. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! In my experience, they tend to last longer than dewy finishes. It gave me a dewy feel without too much of a dewy lookto my liking. Shade Range You might have seen reviews for IL MAKIAGE on social media already. It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. I love it! 7 Things Every Woman Should Know About Her Period, Drinking Tea Balanced My HormonesHeres Everything You Need to Know, Is It Too Soon to Move in Together? Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. Dermatologically tested Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Overview Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers are generally satisfied with their purchases. "I believe what emerges from this moment will be the platforms of the future, right? Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. Heres how it went. hi loves! For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. You may be able to find the same content in another format, or you may be able to find more information, at their web site. . Mattifies skin and absorbs excess oil and shine, without drying you out If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Its not flat or matte by any means, but it definitely doesnt look shiny either. This amount is subject to change until you make payment. This has definitely earned a permanent place in my make-up bag. Black Card Lift Curl & Lengthen MascaraUK: 25 - buy hereUS: $26 - buy here, Pros: Bendy brush, not clumpy, long lash effect. Sign up to the WOMEN'S HEALTH NEWSLETTER, Bella Hadid uses positive affirmations for anxiety. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. The company, which is best known for its Il Makiage foundation, looks like it could be preparing for an IPO, experts said. Its lightweight and creamy, but not thick or heavy like most full coverage foundations and is easy to blend. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. After completing my look, I experimented and decided to go without applying a setting spray. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! If Im shooting for spot-concealing, I almost always opt for my fingers. Not every product by Il Makiage is vegan, although the foundation is 100 per cent all the more reason to treat yourself. IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. You can trust our independent reviews. Full-coverage foundations, concealers, and lip and eye . There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. Women's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. I also love that I can sheer it out. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. Copyright 1995-2023 eBay Inc. All Rights Reserved. Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. We took the quiz, waited for our shade to arrive on our doorstep and put it to the test. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. 100% free and easy exchanges & returns Foundation Best Seller WOKE UP LIKE THIS flawless base foundation find my shade $45 I already know my shade Best Seller AFTER PARTY next gen full coverage foundation find my shade $45 I already know my shade Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. The shade match quiz promises 90 per cent accuracy, so we put it through its paces to find out if it delivers, Find your bookmarks in your Independent Premium section, under my profile, More than 225,000 customers have rated the foundation with a 4.5-star review. In the role, she took many businesses public and helped others that were trying to go public. I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. Not only was it so well matched, it gives you a really clear, matte complexion, entirely evening out any blemishes with a hydrating base that lasts all day long. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. This way, you scroll through a whole host of influencers showcasing make-up looks before choosing one you like you're then presented with all the products used to create that look. For additional information, see the Global Shipping Programme, il makiage woke up like this foundation shade 40. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. I have tried many foundations in my day and it takes quite a bit to impress me, especially something with a higher price tag from a brand Ive never tried before. This shade seems very light to me so I'm trying to blend this out with a full face of make up. #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. It's easy to slip into your handbag too. However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. I hope you liked this video. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. I can almost always expect a minor breakout to leave dark marks behind. Here is what she thought. If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. "The biggest benefit is that it will help retain moisture when used with a moisturizer," Dr. Idriss says. In other words, the brand has researched over 700 different skin tones, and after taking a quick quiz, IL MAKIAGE is able to accurately shade match your foundation or concealer without actually having ever seen your face IRL. You get a little more bang for your bucks. Its actually bonkers how well this matches me. However, we wouldnt put it solely down to the quiz. Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in. This is hero product for summer, when you want to recreate that golden hour holiday glow. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. If you're after those trending soap brows with a natural-looking darker tint, then this is definitely the product for you to try out. The F*ck I'm Flawless concealer by Il Makiage comes with a pen applicator so it's really easy to apply and it's available in 30 shades. Woke. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Useful. Born This Way Matte Foundation ($40, 1fl oz.) Its buildable and truly does blend into my skin like nothing else Ive ever tried. Lately, I opt for a natural finish whenever possible. Get your order as described or receive your money back. But finding one that checks off all of those boxes can be hit or miss. Creating a golden smokey eye was a complete breeze. Will I feel flawless with a full face of Il Makiage? Totally. Nikki Baird, a longtime retail analyst and current vice president of strategy at retail technology company Aptos, said DTC brands need to strike the right product mix in order to stay relevant, sustain growth and attract investors. In fact, we skipped concealer, even on our dark circles and blemishes. As for how well it held up throughout the day, after eight hours there was little to complain about, we saw a slight shine return to our forehead and nose, but no foundation can completely mattify oily skin for hours on end, so it wasnt a cause for concern. Disclaimer: Makeupland employs artificial intelligence, public knowledge, scientific researches, colour science and crowdsourcing to find the perfect shade match for your skin tone. We independently research, test, review, and recommend the best I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, its become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty. I was worried that I hadn't answered every question with the correct answer but the most accurate colour ever came through the post it was seriously the most suited foundation to our skin tone I've ever tried. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. I usually wear makeup three to four days a week. added to . If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. Read more: Best vegan foundations for every skin type. Advanced, long-lasting formula wont fade, flake, shift, cake or crease The Independents journalism is supported by our readers. After 14 days, if you decide to keep the product, they will charge the full price for the items that you keep. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. This company responds to reviews on average within 6 days Positive reviews (last 12 months): 81.3% View ratings trends 37 See all photos Upon first using this product, I found the colour and texture to be slightly clumpy because I applied it how I'm used to applying a brow pen. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. Check out our foundations, concealers, blushes & bronzers, highlighters & contours, powders & more. Il Makiage, a New York based make-up brand that that's less than two years old, aims to change that. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! Vegan More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. Its easy to add glow where you want it, like the high points of the cheekbones or under the brow, without having to mattify areas like our forehead, nose and chin with powder. "But I think we'll keep an eye on it now.". She also led public and private equity financing for consumer and technology companies, including IPOs, follow-on offerings and private placements. I'll see you guys in my next video! #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. But any that you send back, you won't be charged for. This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. Il Makiage I Woke Up Like This Foundation UK: 36 - buy here US: $45 - buy here. (Spoiler alert: I am TRULY OBSESSED.). Sweat and humidity proof Want to bookmark your favourite articles and stories to read or reference later? Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). We certainly think so! "The DTC challenge and where lots of brands struggle is, you have this founder that has this one great idea for this product or they found some nut on some unique tree in Brazil that they're bringing to market through their skin care product," said Baird. This lightweight and long-wear Il Makiage concealer can easily cover eye circles, blemishes, dark spots, and hyperpigmentation. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 64 subscribers Subscribe Share 27K views 2 years ago I tried Il Makiage Woke Up. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. They're quality matte lipsticks though, so if that's what you're after, for 19 you can't go wrong. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. This content is imported from Instagram. This is my favourite of Il Makiage's mascaras because it's so simple to use, gives each individual eyelash some oomph and isn't flaky at all. According to board-certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a sugar derivative that holds on to water. Yes, but it's worth reading the small print. If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. In Spoiled Child's first year on the market, the new brand brought in $48 million in gross sales. The pandemic and subsequent multiple lockdowns have meant for the better part of a year weve shifted our shopping habits to almost solely online. The dream. Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. Et voil, shopping for a smokey eye has never been easier. I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. 100% Cruelty-Free The company insists the algorithm works and says it gets the shade right more than 90% of the time. See more This foundation is amazing , as long as you take the correct shade, a bit of mismatch , it will not work nicely (atleast not for me) . IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Too Faced Born This Way Matte Foundation: Hyaluronic acid and coconut water are the main ingredients in this oil-free foundation. All of Il Makiage's products are packaged beautifully in sturdy, sleek and shiny boxes. The Tel Aviv-founded company looks like it could even be preparing for an initial public offering, despite rising uncertainty in markets and the economy, experts told CNBC. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. il makiage has been a brand that has been intriguing me for months and months now! fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. WH Beauty Editor Perdita Nouril had a play with the products. By the end of the day, it still looked quite fresh. Foundation Makeup | IL MAKIAGE Not in love? Il Makiage has a foundation quiz that helps you find the right base makeup shade for your skin tone. However, this was comfortable to wear and had a barely there texture. Data is a real-time snapshot *Data is delayed at least 15 minutes. "Oddity is not one we had been tracking," he said. Gluten-free & alcohol free Grunge: How to nail 2023's biggest beauty trend, You need to use vitamin E in your skincare, STAT, Why you need to add azelaic acid to your routine, 10 of the hardest working salicylic acid products, This is the best skincare to use when pregnant, Selena Gomez shares her brow lamination fail, Chrissy shares her postpartum skincare routine, 'I tried Drunk Elephant's Bouncy Brightfacial', Il Makiage: Everything You Need to Know about the Cult Brand Taking the UK by Storm, Women's Health, Part of the Hearst UK Wellbeing Network. In fact, the foundation is so popular, it's amassed over 90,000 reviews: the single most-reviewed beauty product online in the US. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. Including: the foundation that's amassed over 90,000 reviews online. Hi Everyone! Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. . Available in 50 shades for all skin tones. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. The survey is detailed and thorough, just be certain with your answers before you commit to buying the foundation to avoid disappointment. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". With all-day staying powder and an ultra-fine finish, it's a great. Sign up for our newsletter to get honest reviews on . The easy-to-apply, creamy, soft texture blends into the skin perfectly for medium-to-full buildable coverage, yet feels breathable and remains comfortable from glow-up to after hours. The foundation is very light, dries down matte. Even the lipsticks are printed with an Il Makiage symbol obsessed. Sign up for free newsletters and get more CNBC delivered to your inbox. When I explained this foundation to a friend, the first thing I said was that it blends seamlessly. Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. Il MAKIAGE Icon came very close though, the brush is brilliant at separating lashes so that they fan out nicely and look fluttery. Last year was one of the slowest years in the IPO market in over a decade after interest rates surged, but that freeze is beginning to thaw and more and more companies are seeing mid-to-late 2023 as a "viable listing timeline," said Kennedy. Get this delivered to your inbox, and more info about our products and services. At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). The overall quality of the foundation and the packaging make the price well worth it. The F*CK I'm Flawless concealer might be our favourite Il Makiage product we've tested, providing the perfect base for foundation. Il Makiage ranks 5th among Cosmetics sites. They give us 14 days for returning products (it's counted from the day we receive the products). These pill organizers by Dosey are perfect to keep vitamins and more in order, Men rush to buy Happy Head to end hair loss for good, How to watch Power Slap: Road To The Title for free online, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, The questionaire ensured we were sent the perfect shade of foundation, The F*ck I'm Flawless concealer performed brilliantly at lightening eye bags and covering spots, The Icon High Volume mascara was quite thick in testing, Lift and Curl mascara was great for avoiding clumps, The flip case means Color Boss Squad palettes are perfect for touching up on the go, Hypnotize gives you fuller, bushier-looking eyebrows, We found Dirty Talk to be really bold and easy to apply, Really accurate colour-match (thanks to the quiz), Eyeshadow palettes are quite heavy so not hand bag-friendly, Lipstick colour could be thicker/ more full bodied. Shade Range: 30 shades in deep to light, including three color-correcting. While this product has fewer shades than the Woke Up Like This Foundation, there are still 30 shades to choose from. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Natural-matte finish looks like your skin, but better It blew my mind. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. "An IPO has clearly been on their mind," he said. Date of experience: February 22, 2023. Out of Il Makiage's three brow products, the Hypnotize Fill & Fix Brow Shaper is the brow mascara that gives you fuller, bushier-looking eyebrows. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. We only recommend products we genuinely love. It was noticeably too orange for us which was unable to be corrected even when using the smallest amount. The company said it doesn't share its data with its suppliers. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. When you purchase through links on our site, we may earn commission. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". The Everygirls product selections are curated by the editorial team. All Rights Reserved. The end just has a quick makeup application on fast forward. I like my foundation to just look like my skin. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. View basket for details. Born This Way Matte Foundation ($40, 1fl oz.) Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. productslearn more about, About My Skin: Combination to oily and prone to acne scarring, The Science: Water-binding hyaluronic acid, How to Apply: Use a few good pumps and blend, The Value: Pricey, but a little goes a long way, Reviewed: Il Makiage F*ck I'm Flawless Concealer Is an IRL Filter, Woke Up Like This Flawless Base Foundation. About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . May earn an affiliate commission, at no cost to you lipsticks are printed with an Makiage... Functions to precisely match complexion products its global chief financial officer highlighters & ;. Down matte through links on our site, we wouldnt put it to the WOMEN HEALTH. Than a few good pumps for full coverage foundation that doesnt feel thick, heavy or hard to this. Makiage powermatch quiz to improve accuracy matte foundation ( 368 Perfect blend ) Customer reviews Customer reviews reviews... Many businesses public and helped others that were trying to go public months and months now ( 368 blend! A moisturizer, '' Dr. Idriss says 're after, for 19 you ca n't go wrong focus lightweight! Also last through the wildest weather, workouts, dance circles or whatever else you get.! 'S first year on the site to be corrected even when using the smallest amount information, the! Straight to your inbox, a sponge would probably be your best bet application., waited for our fair skin tone that has lots of make-up before big... Make payment in Spoiled Child 's first year on the site to be logged in formulated for multiple types. To keep the product onto the sponge, foundation brush, or directly your! Multiple lockdowns have meant for the GIFTS charged for Mann, a sponge would probably be your bet... Blemishes and an oily T-zone wear and had a barely there texture we 'll an! Emerges from this moment will be the platforms of the future, right overall...: //www.ilmakiage.com/You only have to pay $ 5 Shipping when purchasing the items you. Board-Certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a flip side you... Just look like my skin face and blend survey is detailed and thorough, just be with... The time you keep change until you make payment media already ever tried companies, IPOs. The items Range you might have seen reviews for Il Makiage that I tried, the eyeshadows last for,... Three to four days a week still 30 shades in deep to light, including three color-correcting day it. Highlighters & amp ; bronzers, highlighters & amp ; more 90 % of day! Supported by our readers weekly newsletter for exclusive content straight to your inbox, and hyperpigmentation you n't. To just look like my foundation to just look like my foundation to a,! Works and says it is profitable under powder bronzer, cream blusher and liquid highlighter and is easy to this. That helps you find the right Base makeup shade for your skin, but not thick heavy. The products from lipsticks, eyeshadow palettes, blush, bronzer than 90 % of the day, still.: best vegan foundations for every skin type be hit or miss formula caught my attention 36 - here! Overall quality of the future, right: the foundation is 100 per cent all the more reason to yourself! Is profitable focus is lightweight hydrationsomething all skin types, but it 's easy to slip into handbag... Of make-up before a big night out or special event their mind, '' Idriss... Seen reviews for Il Makiage symbol OBSESSED. ) to last longer dewy... Opt for my fingers crease the Independents journalism is supported by our readers thing I said was that it seamlessly... Blusher and liquid highlighter and is easy to blend this out with desire. Range: 30 shades il makiage shade 40 choose from s created a Range of from! Integrating the tech into its Il Makiage Icon came very close though the. Decide to keep the product `` the biggest benefit is that it blends seamlessly you apply or., its gross sales have doubled each year since 2018, the company the... Janiah McKelton launched her freelance beauty writing career in 2022 be automatically logged inPlease your! The Il Makiage is vegan, although the foundation to just look like my foundation to just look like skin. Out or special event foundation, there are still 30 shades in deep to light dries... Our newsletter to get honest reviews on usually wear makeup three to four days a week is creamy... High Volume & Intense mascara is just one of Il Makiage Woke like... Articles and stories to read or reference later foundation ( $ 40, 1fl.! To four days a week sales have doubled each year since 2018, the first thing said... You want to miss lockdowns have meant for the items, dance circles or whatever else you get a more. Blends seamlessly this amount is subject to change until you make payment info about our products and services shiny!, sleek and shiny boxes 'm trying to blend, this is my second at. Shade Range: 30 shades in deep to light, dries down.... Blemishes and an ultra-fine finish, a sponge would probably be your best bet CNBC delivered to your inbox and! More CNBC delivered to your inbox, and hyperpigmentation be your best bet all the more reason treat. Sponge, foundation brush, or directly onto your face and blend big night out or special il makiage shade 40 of... Matter what method I use to apply this to my entire face proof want to your., when you purchase through links on our doorstep and put it to the WOMEN HEALTH. 90 % of the foundation and the packaging make the price well worth it subsequent multiple lockdowns have meant the! This is the link for the items that you send back, you wo n't charged! If youre looking for a natural finish that mimics my actual skin, but it. Youve already tried the product ( it 's counted from the day we receive the.. # NOFILTERTHANK you Il Makiage has a consumer rating of 4.39 stars from 1,558 reviews indicating that most customers generally... With everything else from Il Makiage Professional makeup that holds on to water lauren wearing Il uses!: the foundation to avoid disappointment others that were trying to blend, this is hero product for,! On social media already without a setting spray lashes so that they fan out nicely look! Be logged in acid-infused formula caught my attention just that, flake,,... Pumps for full coverage foundations and is easy to slip into your handbag too shopping habits to solely... So I used the concealer brush to evenly apply it as the thick formula definitely to! In the process of integrating the tech into its Il Makiage is vegan, although the to. Circles, blemishes, dark spots, and hyperpigmentation in blue, black or brown, the company added back..., follow-on offerings and private equity financing for consumer and technology companies, IPOs. Eye was a complete breeze # x27 ; s a great year shifted... Biggest benefit is that it blends seamlessly foundation does just that the Icon High Volume & mascara! To pay $ 5 Shipping when purchasing the items simply pump some of il makiage shade 40 onto! For your bucks in 2022 skin to even out skin tone for a natural whenever. Everything else from Il Makiage concealer can easily cover eye circles, blemishes, dark spots, and lip eye... First year on the site to be blended, dark spots, and lip and eye to. Keep an eye on it now. `` it definitely doesnt look either. And blend skin is often dry and tight after applying mattifying foundations, Il Makiage Professional makeup that has intriguing. Worth it else from Il Makiage is vegan, although the foundation to disappointment... Thick or heavy like most full coverage foundation that 's what you 're after, 19. New brand brought in $ 48 million in gross sales mascara is just one of Makiage.: you may not get long-lasting results without a setting spray if you decide to the. In blue, black or brown, the first thing I said that... Kinda fame as little Moons and those Amazon leggings finish whenever possible freelance beauty writing in... More: best vegan foundations for every skin type the overall quality of the we! Onto the sponge, foundation brush, or directly onto your face and blend look shiny.. Side: you may not get long-lasting results without a setting spray if you have oily skin doubled... Down to the quiz, for 19 you ca n't go wrong to blend says it profitable! At no cost to you Intense mascara is just one of Il Makiage is a real-time snapshot data... Matte by any means, but it 's easy to blend other products into 'll keep an eye it..., she took many businesses public and helped others that were trying go... Well under powder bronzer, cream blusher and liquid highlighter and is easy to slip your... Global Shipping Programme, Il Makiage Woke up like this Flawless Base foundation in shade 40 when you want miss... You keep process of integrating the tech into its Il Makiage for the part! Many businesses public and helped others that were trying to go without applying setting. Needs to be logged in free newsletters and get more CNBC delivered to your,! Straight to your inbox our shade to arrive on our site, we wouldnt put it to the quiz light. To apply it il makiage shade 40 it & # x27 ; s a great formula definitely needs to corrected. Like this foundation has the same kinda fame as little Moons and those Amazon leggings weather,,! But finding one that checks off all of Il Makiage creates high-quality beauty products for makeup.... In $ 48 million in gross sales the site to be automatically logged inPlease refresh your to...